Swaminathan B | IMAWS (cbedit@imaws.org)
The much-awaited Singapore Food Expo is likely to happen Singapore Expo Hall 5 from Thursday, 8 December – Sunday, 11 December 2022. Unlike their previous versions, this year, the organizers, SFMA (Singapore Food Manufacturers’ Association) are bringing food manufacturers from various countries.
Singapore Food Manufacturers’ Association has made the calculated decision to combine Singapore Food Expo & Asia Pacific Food Expo. Steven Ng, the Project Director of the Singapore Food Expo says this expo does not help just the B2C angle, but also the B2B companies. Restaurants, Chefs, and trading companies might find it suitable.
International companies:
According to him, this year, companies from Thailand, Taiwan, China, Malaysia, and Indonesia, and agents from various companies are likely to exhibit their products in the show. “Exhibitions are always the best avenues to enhance the current trends in the industry and network with the best people in the industry”, he says further adding that some of the key food products available in the expos range from Food paste, curries, gravies, fruits, sesame oilAss and more.
With the aim of helping local food manufacturers to internationalise and export their products overseas. SFMA organizes and brings our local food manufacturers overseas for various events such as Trade Shows, Study Missions, and Retail Promotions. The association also SFMA constantly organizes seminars, workshops and learning journeys with the aim of helping Food Manufacturers improve their capability in areas such as Innovation, Productivity, Branding & Marketing, and more.
Why Singapore?
Singapore is the key market for the import and export segment. “The strategic location of Singapore is always suitable for the global trade many are flourishing. Many traders here make use of Singapore as a trading hub to rest of Asia and also resell Asian products across rest of the world”, Steven marks.
Free cooking demonstration for Chefs:
As a value addition, the organizers had opened their space avenues to culinary exports free of cost. “We had decided to provide Chefs, pastry chefs, an avenue to exhibit their culinary skills in a special pavilion. One can find a special avenue within the exhibition area and the chefs from Singapore can showcase their skills in the area”, Steven concluded.
Companies and individuals who are interested in reaching out to the association can send their organization or individual profile to stevenng@sfma.org.sg .
Established in 1967, the Singapore Food Manufacturers’ Association (SFMA) is a professional and active trade association with more than 460 members. Today, SFMA organizes more than 60 industry activities annually such as monthly capabilities workshops, overseas Tasty Singapore tradeshows and supermarket promotions, overseas study and trade missions, networking, and business matching sessions. SFMA has also championed several industry initiatives that are aligned with the Food Manufacturing Industry Transformation Map, such as Food Innovation Product Award, Singapore Food Gifts Initiative, the Singapore Food Expo, and Asia Pacific Food Expo to help food manufacturers innovate, internationalize and create new channels for business growth.
