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–Meghana Harikumar(cbedit@imaws.org)
India, a land of diverse cultures and cuisines, is experiencing a delightful transformation in its bakery scene. From traditional favorites to innovative fusions, the bakery trends in India are evolving to cater to the changing tastes and preferences of its people. Artisanal bakeries are on the rise, focusing on the craft of traditional baking methods. Sourdough bread, rustic baguettes, and handcrafted pastries are increasingly popular among those seeking the authentic flavors of freshly baked goods.
Healthy Options Are In Demand
As health-conscious consumers have grown in number, post-COVID, Indian bakeries are offering a wide range of healthier choices. Whole-grain bread, gluten-free treats, and sugar-free desserts cater to those looking for nutritious yet indulgent options. “Our customers come to the store asking for sugar-free options. We do cater to them. Also, our vegan product line is here to stay as Veganism is not a fad like Keto or or dietary options,” said Shisham Hinduja and Thripti Hinduja, Owners, of Happy Belly Bakes, Bengaluru.
“Healthy options like wheat bread, multigrain bread and buns, low sugar desserts, and gluten-free products are all in demand after the COVID pandemic. Customers ask for healthy options and we have them ready,” said Usha Srinivas, Founder, of Buttersponge, Bengaluru.
Social Media, a boon or bane?
Bakeries these days are putting a premium on innovation, new product creation, and enlarging their product portfolios to accommodate changing customer tastes. They have gained a competitive edge and are propelling the industry forward. In today’s digital age, social media platforms have become powerful tools that significantly influence bakery customers and their choices. In essence, social media has revolutionized how bakery customers interact with their favorite establishments. It’s not just about the taste and quality of baked goods anymore; it’s also about the immersive digital experience that social media offers, influencing customer choices and fostering a sense of community among bakery enthusiasts.
As the digital landscape continues to evolve, bakeries that harness the potential of social media are likely to thrive in an increasingly competitive market. When asked about the same, Usha Srinivas said, “We have been working tirelessly to serve our customers and we were known for innovation even before Instagram and Pinterest came in. These days many youngsters walk in and show photos of cakes and other dishes. We do try to incorporate their demands but we prefer not keeping it in the menu because our menu is special as it is.”
“Social media is helpful in a way, it helps us understand what the consumers are looking at. For example, we recently offered four types of Berliners on the menu, it was just a fad. It did well for the first two months and we took it off the menu, as our consumers visit us for our menu and flavours. We will make sure we add a few items on a regular basis for a few weeks, all for the fad,” added Shisham and Tripthi.
Seasonal Treats are good
Seasonal desserts present a great opportunity for bakeries to attract consumers with seasonal flavors, unique pairings, and more. Mangoes, Litchis, and Jackfruits are some of the best fruits used in seasonal baking. “Seasonal bakes are a trend of the hour. Mangoes, Litchis, Jackfruits, and every other seasonal fruit will be in demand during their particular season. Pastries and cakes with fresh fruits are a great deal, right now,” said Srinivas, Owner, of Cremee Fresh Cakes and Snacks, Bengaluru.
I am a customized home baker. So, when it comes to seasons, customers ask for specific flavours. I work with those flavors if possible because customized cakes need a lot of work and specifications to be followed. Mango and coconut, strawberry, and orange are the most sold seasonal flavours,” said Amritha Upadhya, Founder, of Our Little Cake Shop, RR Nagar.
The bakery landscape in India is evolving, embracing both tradition and innovation. With a mix of flavors, styles, and dietary options, these bakery trends cater to a diverse and discerning clientele. Whether you’re a fan of classic favorites or excited to explore creative fusions, India’s bakeries have something to satisfy every craving. As the country continues to embrace new culinary influences, one thing is clear: India’s love affair with bakery delights is here to stay, and it’s more exciting than ever.
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