-KH News Desk(cbedit@imaws.org)
AWL Agri Business Limited (formerly known as Adani Wilmar Limited), one of India’s largest Food FMCG companies, today announced the addition of Fortune Cake Premix to its flourishing product basket for B2B & HoReCa segments. Building on the trusted Fortune brand, Fortune Cake Premix will be available in three variants – Classic Vanilla, Premium Vanilla, and Premium Chocolate, providing a versatile base for creating exceptional cakes.
This addition reinforces AWL Agri Business Limited’s commitment to address the growing need for professional-grade cake premixes that offers uniformity, rich flavours, and ease of preparation while saving valuable time in fast-paced kitchen environments. The product targets a broad spectrum of users, including bakery chefs, pastry chefs, procurement managers, home bakers, cloud kitchens, and catering services, offering them a dependable and superior baking solution.
The product’s egg-free formulation caters to vegetarian, egg-intolerant, and health-conscious consumers. The quality of the product ensures consistent results and a delicious, high-quality taste every time. Streamlined and quick cooking preparation saves valuable time in busy kitchen environments, and the premix provides a blank canvas for adding unique toppings, fillings, and flavours, offering versatility and customisation.
Backed by extensive market research to understand consumer-buying behaviour, the product is crafted using the finest ingredients to provide professional bakers with the consistency required for high-quality cake production, removing the challenges associated with baking traditionally. Recognising the growing preference for premium and standardised bakery products, Fortune Cake Premix is tailored to meet the expectations of those who seeking effortless baking solutions.
Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business Limited said, “For years, AWL Agri Business Limited has been a trusted supplier to the B2B and HoReCa segment, delivering quality ingredients that professionals rely on. The Fortune Cake Premix is a natural extension of this commitment. We’ve listened to our partners and developed a product that addresses their need for consistency, efficiency, and versatility in the baking process. It leverages the trust and quality associated with the Fortune brand.”
“By targeting a broad spectrum of culinary experts, we are significantly expanding our consumer base. We believe that premix segment is still under-penetrated with significant scope for growth and disruption. We are confident that our new product will elevate our positioning in the Food FMCG category.” Mukesh Mishra further added.
With an aim to strengthen foothold in the bakery segment, the launch of Fortune Cake Premix represents a significant step by the brands towards offering innovative and reliable solutions for the industry. The product will be available in urban markets nationwide, catering to the evolving demands of the B2B & HoReCa segments that value consistency and taste.
