-KH News Desk (editorial1@imaws.org)
The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain, has announced the signing of The Fern Residency Ayodhya, Series by Marriott. Developed in partnership with SS Abasan LLP, this 63-key property is a strategic addition to the group’s portfolio, tapping into the massive surge in spiritual and cultural tourism in the historic city of Ayodhya.
The upcoming hotel is designed to cater to the modern traveler, balancing contemporary luxury with the city’s deep-rooted cultural heritage. Scheduled to open in 2028, the property reflects a broader industry trend of branded hospitality groups intensifying investments in Tier-II and Tier-III pilgrimage destinations supported by rapid infrastructure upgrades.
Key Features of The Fern Residency Ayodhya:
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Accommodation: The hotel will feature 63 elegantly designed rooms and suites, curated to offer a refined stay experience for both leisure pilgrims and business visitors.
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Culinary Offerings: Guests will have access to an all-day dining restaurant featuring a diverse menu of local and international cuisines in a thoughtfully designed social space.
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MICE & Social Events: The property includes specialized venues for corporate meetings, social gatherings, and small-to-medium-sized events, addressing the growing need for organized social infrastructure in the city.
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Sustainability Focus: In line with The Fern’s core philosophy, the hotel will implement eco-friendly practices to minimize its environmental footprint while providing premium guest experiences.
Strategic Vision: Ayodhya has undergone a global transformation into a premier spiritual destination, attracting millions of visitors annually. This signing strengthens The Fern’s footprint in North India, particularly in Uttar Pradesh, where the group now has over 20 operational and upcoming properties.
Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, commented: “Ayodhya’s transformation presents a unique opportunity to create hospitality experiences that are both culturally rooted and contemporary. This signing allows us to deepen our presence in destinations that hold strong emotional and cultural resonance for travelers.”
Sushil Kumar Banka, Partner, SS Abasan LLP, added: “This collaboration enables us to develop a property that reflects the spirit of Ayodhya while meeting the expectations of today’s travelers. We believe this development will contribute meaningfully to the city’s growing hospitality landscape.”
