April 16, 2024 – Delhi, India – Agrimax Foods LLP, an ISO 9001:2015 food solutions company, is excited to announce its new brand, ‘Bake&Co.’ This brand is set to redefine the landscape of Millet based baked products with its emphasis on health, nutrition, and unmatched taste. Bake&Co.’s launch is supported by the government’s PMFME scheme which aims to boost micro food enterprises across the country.
Agrimax Foods LLP incorporated with a vision to maximise the agricultural value chain adds value to farmers, processors and consumers. Agrimax Foods believes in directly sourcing the raw materials from the farmers, adding value at the processing stage and meeting the standards of the discerning audience.
Bake&Co. focusing on ‘Healthy Snacking’ offers a delicious range of healthy baked products, crafted to combine pleasure with wellness. The offerings include: Millet Cookies and Indulgence Cookies. Millet Cookies cater to health-conscious consumers seeking gluten-free, sugar-free, and preservative-free options, made from wholesome ingredients like millets, oats, fruits, nuts, seeds, and natural jaggery. Meanwhile, Indulgence Cookies are perfect for those looking to treat themselves to luxurious, delights that do not compromise on health standards.
In the near future, Bake&Co. brand will focus on product extensions in Millet based ready to eat snacks like savouries, namkeen, breakfast cereals, energy cookies, protein rich cookies and diabetes friendly cookies etc. India’s millet based packaged food market is estimated to grow at a CAGR of 9.2% from 2022-32 and is expected to reach US $91.1 mn by 2032* and Bake&Co. is ready to be a part of this exciting journey.
With presence across India through D2C and ecommerce, Bake&Co., would be present in select retail outlets, vending machines and retail chains across metro cities. Going forward, the brand has plans to export to countries where Millet based value added products are in high demand.
The establishment of Bake&Co.’s manufacturing unit, situated at Gautam Buddha Nagar, is facilitated by the PMFME scheme, under which Agrimax Foods received significant support including a subsidy of Rs. 10 lakhs. Ms. Shivani Tomar, District Horticulture Officer (DHO), Department of Horticulture and Food Processing, Gautam Budhha Nagar, commented on the scheme’s impact, “The PMFME scheme is designed to empower and elevate local food enterprises. We are thrilled to see Agrimax Foods leverage this opportunity to create a brand like Bake&Co. that prioritizes health and sustainability. Their success is a testament to the scheme’s objective of nurturing enterprises that contribute meaningfully to our economy and the health of our citizens.”
Monica Kohli Srivastava, Co-Founder & Chief Marketing Strategist, Agrimax Foods LLP, alluded, “The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India.”
Monica further added, “We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We’re excited to share our passion for premium, healthy baked goods with our customers.”
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