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-KH News Desk(cbedit@imaws.org) The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the popular Amul brand, has launched a new initiative to make edible oil prices more realistic for consumers. Under the brand name ‘Janmay,’ the company is selling six varieties of edible oil, with a newly launched pack of 650 ml refined cottonseed oil priced at Rs 100. The company claims that the new initiative will help consumers to get the best quality oil at a reasonable price by removing the inflated MRP and displaying the quantity of the pack instead.
-KH News Desk(cbedit@imaws.org) PepsiCo India’s Lay’s brand has introduced a predictive intelligence model to help farmers maximize potato yields and quality via functional dashboards on user-friendly mobile apps. The initiative is part of PepsiCo’s Precision Agriculture model for India, implemented as a pilot project in demo farms in Gujarat and Madhya Pradesh in collaboration with Cropin, a global agri-tech firm that created the first industry cloud for agriculture. Most Indian farmers own less than one hectare of farmland and face constant challenges due to a lack of means to evaluate optimum agri-input consumption like water, fertilizers, and pesticides, as well…
-KH News Desk(cbedit@imaws.org) Nestle SA, the largest food group globally, is among the final bidders in the running to acquire Mumbai-based Capital Foods Pvt, as it aims to boost its presence in the rapidly growing Indian economy, according to people familiar with the matter. The Swiss company has been discussing potential deal terms with Capital Foods, which produces spicy noodles and fusion chutneys under the Ching’s Secret brand.
-KH News Desk(cbedit@imaws.org) ITC Foods’ Sunfeast Supermilk has partnered with Chennai Super Kings (CSK) as the Official Strong Biscuit partner of the IPL team. As part of the association, fans are encouraged to do a “Strong Whistle” by eating a Strong Milk biscuit while supporting their favorite team. The partnership brings together two popular brands in Tamil Nadu, Superkings and Supermilk, which have had a successful launch recently.
-KH News Desk(cbedit@imaws.org) Viacom18 Consumer Products, a subsidiary of India’s leading media and entertainment conglomerate, has launched its first Roadies Koffeehouz in Surat, in partnership with Leapster Restaurants. The flagship outlet in Gujarat promises to be the ultimate destination for Roadies enthusiasts to unwind and relax, featuring specialty coffee and freshly prepared gourmet food. The outlet spans 5,000 sq ft and is open 24/7. Viacom18 aims to open around 20 such outlets by the end of 2024, with expansion plans in Ahmedabad and Valsad, consolidating its leadership position in Gujarat.
-KH News Desk(cbedit@imaws.org) Heritage Foods, a dairy company based in India, has launched a new line of buttermilk products called ‘A-One’ and a range of milkshakes in convenient single-serve cartons. The low-calorie spiced buttermilk is made by fermenting fresh Heritage milk using a unique combination of cultures, resulting in a smooth and thick texture with an ideal balance of sourness and saltiness. The drink is then blended with natural extracts of ginger and green chilies to give it a spicy twist, making it a perfect on-the-go drink. The A-One spiced buttermilk will be available in 180ml packs with a six-month…
-KH News Desk(cbedit@imaws.org) Four Seasons Hotels and Resorts has announced a partnership with Red Sea Global (RSG), a company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia, to introduce a luxury resort as part of The Red Sea masterplan development. The resort will be located on Shura Island, the hub of the development, and will comprise 149 rooms and suites with uninterrupted views of the 200-kilometer stretch of coastline along the western coast of the Kingdom of Saudi Arabia. The development includes idyllic natural islands and lagoons between the cities of Umluj and Al Wajh and will…
-KH News Desk(cbedit@imaws.org) Nourish You, a homegrown superfood start-up in India has received funding from actor Samantha Ruth Prabhu for its seed funding round. Nourish You is one of India’s first companies to retail locally-sourced and sustainable superfoods, including quinoa and chia seeds. The company’s seed funding round attracted other notable investors, including Y Janardhana Rao of Triumph Group, Rohit Chennamaneni of Darwinbox, Nikhil Kamath of Zerodha, Abhijeet Pai of Gruhas Proptech, and Abhinay Bollineni of KIMS Hospitals.
-KH News Desk(cbedit@imaws.org) Edabba, a Kolkata-based cloud-kitchen brand, has opened its first quick-service restaurant (QSR) outlet at Metro Cash & Carry. The brand has already established itself as a successful cloud kitchen chain in East India and is now expanding its reach with a 12-seater outlet. Edabba offers a wide range of cuisines from its subsidiary brands, including Red Lantern, Ebowl, and Edabba, which serve Indian, Chinese, and oriental cuisines. The brand prides itself on using only the freshest and highest-quality ingredients in its dishes, ensuring that every meal is nutritious and delicious. The menu features classic Indian, Chinese, and…
-KH News Desk(cbedit@imaws.org) Vow, an Australian cultured meat company, has unveiled a giant meatball made from flesh cultivated using the DNA of an extinct woolly mammoth. The meatball, displayed at Nemo Science Museum in the Netherlands, was made of sheep cells inserted with a singular mammoth gene called myoglobin. The company stated that it wanted to get people talking about cultured meat, which it views as a more sustainable alternative to real meat. The meatball has the aroma of crocodile meat but is currently not for consumption.