– K H NewsDesk (cbedit@imaws.org)
Cadbury Dairy Milk Silk, the cherished premium chocolate by Mondelez India, is unveiling its newest variant – Cadbury Dairy Milk Silk Ganache, promising a “dessert-like” experience with its delectable and perfectly balanced taste. This latest addition to the iconic creamy chocolate lineup entices chocolate lovers with a more decadent and more chocolatey feeling, bringing the indulgence to life.
To mark the launch of Cadbury Dairy Milk Silk Ganache, the brand has released an engaging digital film that captures the essence of the bar’s more affluent and deeper notes. The film tells the story of two students engaging in a playful flirtation during class, which culminates in a moment of excitement after school, poised for a “French kiss.” Instead, the surprise is a Cadbury Dairy Milk Silk Ganache, and the couple revels in the creamy and indulgent chocolate, savoring every bite with joy. The film beautifully portrays the creaminess and smoothness of the chocolate, reminiscent of luxurious desserts.
The digital film is now available across various channels and will complement other exciting online and offline activities.
Nitin Saini, Vice President of Marketing at Mondelez India, expressed his enthusiasm for the new campaign and launch, stating, “Cadbury Dairy Milk Silk has always pushed boundaries by innovating to offer consumers a richer and unique experience, adapting to evolving palates. With Cadbury Dairy Milk Silk Ganache, we’ve combined the richness of cocoa with the sweetness of beloved Dairy Milk Chocolate, creating a new and luxurious French ganache eating experience. This variant marks the 8th addition to our Silk portfolio, showcasing the immense potential and demand for newer and richer blends in the category.”
Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officers at Ogilvy India, highlighted the unique appeal of Silk Ganache, describing it as a delightful blend of melted chocolate and cream, reminiscent of the origins of Ganache in France. The creative campaign, aptly named “Feels like a French Kiss,” beautifully marries the decadent taste of Silk Ganache with the innocent romance of Silk. The campaign also features a rendition of the iconic Silk song in French, perfectly complementing the launch film and adding to the sweetness of the whole experience.
Ganache, the inspiration behind this latest launch, is believed to have originated in France around the 1850s when a French chef accidentally poured hot cream into a bowl of chocolate, leading to the creation of a delightful and versatile dessert. Cadbury Dairy Milk Silk Ganache embodies the essence of this French creation, elevating the Silk range to new heights and offering consumers yet another velvety smooth, and unforgettable eating experience.
With Cadbury Dairy Milk Silk Ganache hitting the shelves, chocolate enthusiasts can look forward to indulging in the rich flavors and creamy goodness of this delightful treat.
