Chennai, 29 June 2022: In line with fortifying and increasing its footprints, FMCG Major CavinKare, under its brand Cavin’s launches Nutrient-rich Butter packed with Vitamins and minerals. This launch further promotes the brand’s conscious decision of building a healthy dairy portfolio. Bringing to the market two different kinds of butter; Unsalted [Cooking] Butter and Salted [Table] Butter, the products are fresh and creamy.
Aligning to its core messaging, “spread the real happiness” for table butter and “Freshness and richness in taste” for cooking butter, the new offerings come with healthy formulations. The butter variants accommodate beneficial compounds like butyrate and conjugated linoleic acid.
Commenting on the launch, Manuranjith Ranganathan, Director – Retail, CavinKare, said, “With the dairy segment expected to grow rapidly, driven by consumption of milk and milk products and changing dietary preferences, this would be an ideal time to launch butter products. With the recently launched Cavin’s Protein-rich cheese gaining wide acceptance in the market, we believe our butter products will receive the similar response. We also have plans to scale up nationally in the coming years and to be available in all major markets”.
Cavin’s, a homegrown dairy brand from the house of CavinKare, has grown into a premium dairy brand with a footprint in South India. Cavin’s cold chain offerings like Curd, Paneer, cheese, and ambient offerings like Milkshakes, Premium Milkshakes, Buttermilk, and Lassi in UHT format, are high-demand products in the market. In an effort to further strengthen the foothold, Cavin’s has various other cold-chain offerings in the pipeline including yogurt shakes and flavored cheese. Available across Kirana stores and retail outlets across Tamil Nadu, the brand-new variants are available in different SKUs starting from 100g at Rs. 68 to 500g at Rs. 330.
About Cavin’s: Cavin’s is the umbrella brand for CavinKare’s dairy-based offerings. Be it cold chain offerings like UHT Milk, Curd, Paneer, Butter or ambient offerings like Milkshakes, Buttermilk, Lassi- Cavin’s has a variety of products. With continuous innovation as Cavin’s bedrock, the brand has evolved into a dairy brand with offerings of the highest quality alongside adherence to international quality standards in terms of production.
About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), Men’s grooming (Biker’s) and D2C Personal Care products (Buds and Berries). With its recent expansion into the health and hygiene category, CavinKare offers a spectrum of sanitization products under hygiene and safety, Bacto-V multi-surface, and gadget disinfectant. Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.
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