-NewsDesk(cbedit@imaws.org)
Choko La, the brainchild of Vasudha Munjal Dinodia, continues its journey of spreading joy and love through the medium of chocolate. The renowned brand, known for its unwavering commitment to sharing the delights of cocoa, has taken a step further by expanding its product range in the premium Fast-Moving Consumer Goods (FMCG) market. The latest addition to their repertoire is the Choko La Chocolate Drink, now conveniently available in a can.
Staying true to its mission of fostering a global community of chocolate enthusiasts, Choko La’s chocolate drink is poised to redefine the way people experience and savor chocolate. Vasudha Munjal Dinodia’s vision has been to not just offer a beverage but to craft an avenue for shared moments and happiness.
As a trailblazer in introducing pure couverture chocolates in India, Choko La has embodied the essence of indulgence in a liquid form. The chocolate drink boasts a velvety smooth consistency, delivering a light and enjoyable experience for the palate. Unlike conventional chocolate beverages, this offering shuns powdery or overly milky textures, ensuring an authentic chocolate experience without any preservatives.
With an impressive protein content equivalent to 7.2 grams, the Choko La Chocolate Drink stands out as a more nutritious alternative among its peers. One of its distinctive features is its versatility; the beverage can be relished both piping hot and refreshingly cold. Its unique ambient storage capability offers the freedom to stock up on larger quantities, catering to consumers and stockists alike.
Vasudha Munjal Dinodia, the visionary founder of Choko La, shares her insights on the product’s launch, stating, “My primary goal was to create a heavenly chocolate beverage that not only tantalizes taste buds but also assures parents when serving it to their children. I aimed to develop a market product prioritizing mindful nutrition, one that I would proudly offer to my own family.”
Marking a remarkable first for Choko La, the introduction of this luscious, velvety chocolate beverage opens a new chapter in their journey. The initial phase features the classic flavor, with plans to diversify into a family of five to six variants in the near future. Consumers across India can readily enjoy this offering, available through modern grocery formats, e-commerce partners, Choko La’s own stores, and their official website, with prices starting at INR 175/-.
Vibhu Mahajan, the Chief Operating Officer of Choko La, outlines the brand’s global aspirations, stating, “While we already have a strong presence in the US and UK, we aim to be available in South East Asia, GCC, and Western European markets soon. Our expanding product portfolio, especially with the chocolate beverage that finds itself in the premium FMCG space, will help accelerate our growth.”
The Choko La Chocolate Drink arrives in both individual and gift packs, making it an ideal choice for festive occasions like Rakhi, Bhai Dooj, Eid, Diwali, and Christmas. Whether one is rushing to work and needs a revitalizing pick-me-up or seeking relaxation during a cozy movie night, this delightful beverage stands as the perfect companion. Its portability ensures convenient on-the-go consumption, while its comforting warmth adds an exquisite touch to moments of indulgence and reprieve.
