HEARTY WISHES THE DB FAMILY

Ganga Flour Mills family wishes the DB Family and community all the best for the expansion plans. Established in 1974, Ganga Roller Flour Mills is the contemporary face to the ancient art of milling and flour production. We are the leading manufacturers of maida , atta , sooji/rawa, chakki atta and bran in India with an annual production capacity of over 108,000 tons. For more details, click www.gangaflour.com

B Swaminathan

Delhi: Delhi’s leading bakery chain Defence Bakery is on an expansion spree and is aiming for approx. 30 outlets across Delhi and the National Capital Region. The bakery, famous for both traditional and modern bakery items, is aiming at covering the entire length and breadth of the geography.

Defence Bakery(DB), home grown, family owned and operated chain since 1962, has more than 60 years of generational experience in the artisanal craft of baking, confectionery, pastry arts staying relevant and innovative.The unique offer of Defence Bakery (DB) is the understanding of its customers’ needs. The agility to adapt to ever changing trends of its target group. The founders of Defence Bakery have always believed, Bakery and confectionery as a daily need. Therefore, ‘High quality products must come at a value proposition is what the organization believes that has always stood the test of time. The menu portfolio covers daily needs, special treats, seasonal favorites, baked savory snacks, special occasions.

What makes them unique?

Speaking to Kitchen Herald, Gaurav Dhingra – Director – Defence Bakery, about the bakery industry, says, “The industry will evolve with continued growth driven by increasing consumer demand for convenience foods and baked goods, expansion of premium and artisanal bakery offerings catering to changing consumer preferences and lifestyles.” He also feels that emphasis on health and wellness trends, leading to the introduction of more nutritious and healthier baked products.

Increased adoption of technology for online ordering, delivery, and customer engagement to cater to changing consumer behavior influenced by the pandemic. Another trend is Innovation in flavors, ingredients, and product formats to attract and retain customers in a competitive market. Apart from the legacy of the bakery’s
Unique Selling Propositions (USPs) includes,

• Assurance of high-quality ingredients,
• Always fresh
• Menu offers a wide variety of baked goods
• Customization and personalization
• Value for money proposition.

Expansion plans:

The house of Defence Bakery is geared up to take this true neighborhood favorite to other parts of Delhi and NCR. The first phase (3-4 years) is to strengthen their footprint in the Delhi and NCR region. The phase two begins to reach the nearby cities of Chandigarh and Jaipur and more. The leadership believes clearly to be the daily neighborhood choice of the cities of India. They will take a combination of company owned and franchising routes to grow and realise this vision. The franchising models in the industry have not yielded the expected results in the Indian market. However, This is where DB brings a clear and fresh approach to the concept. The baker had started taking applications and are working diligently to handpick their partners for this journey.

Speaking further on that Dhingra said, “Expanding to new geographies is a key part of our strategy. We have planned to open new stores in areas where we haven’t reached yet, Parallelly also identify densely populated localities, where our brand presence is known.”

Additionally, the organization is looking to offer a wider range of products to satisfy evolving consumer tastes and preferences. Most importantly, we’re prioritizing digital transformation by investing in technology and online platforms. This will not only improve the customer experience but also make our operations more efficient.

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