Vishal S S (cbedit@imaws.org)
The production and sales of chocolate ingredients have been steadily growing in the industry as so many demands are being received from the home made bakers, people have started experimenting with cakes in their homes during their free time. Bakery industries are also moving to the demand towards chocolate flavoured cakes and items.
Sree Kumaran Marketing in Coimbatore is one of the leading businesses in the Bakery Ingredient Retailers. Also known for Bakery Ingredient Retailers, Bakery Ingredient Distributors, Chocolates Filling Manufacturers, Icing Cake Distributors and much more. Established in the year 2010, Sree Kumaran Marketing in Edayarpalayam, Coimbatore is a top player in the category of Bakery Ingredient Retailers in Coimbatore. This well-known establishment acts as a one-stop destination servicing customers both local and from other parts of Coimbatore.
Over the course of its journey, this business has established a firm foothold in its industry. The belief that customer satisfaction is as important as their products and services have helped this establishment garner a vast base of customers, which continues to grow by the day. This business employs individuals that are dedicated to their respective roles and put in a lot of effort to achieve the common vision and larger goals of the company. In the near future, this business aims to expand its line of products and services and cater to a larger client base. In Coimbatore, this establishment occupies a prominent location in Edayarpalayam. It is an effortless task in commuting to this establishment as there are various modes of transport readily available.
Products and Ingredients
Sree Kumaran Marketing in Edayarpalayam has a wide range of products and services to cater to the varied requirements of their customers. The staff at this establishment are courteous and prompt at providing any assistance. “The company provides ingredients to the retail bakery mainly for cream cakes, black forest, white forest and desserts. In the case of the cake, the sponge base, layer fillings and top creams are provided by this distributor. The top garnish items and fresh cherries with all varieties are also included in the distribution list of Sree Kumaran Marketing”. Said Mr Vijay Kumar, Managing Director, Sree Kumaran Marketing.
Changes in Demand
The demand for the products has changed at every point of the market. In every product of the company, the demand value and ranges have been changed drastically. Chocolate ingredients have gained a higher demand even during the festival season and pandemic because the amount of homemade cakes has risen during this period. Compared to all the other ingredients, chocolate is having a higher demand. “The amount of growth is increasing 30 per cent every year in overall products. Chocolate ingredients have dominated the premixes in terms of demand” added vijay.
Health ingredients
Consumers are very Synthetic colour conscious when it comes to cakes or any other products. Cakes are coming in different colours with different flavours which are not accepted in the market is very high demand. Sree Kumaran Marketing has products that have 100 percent of natural extract and are distributed to certain brands. Many good responses are received for these types of added natural ingredients products. Sugar free products are concentrated for consumers who are diabetic. These are included in sugar-free mixtures, liquid sugar-free ingredients which are added in cakes, sponges and creams. “What all innovations are brought up for sugar-free products, it is becoming failure, nothing is successful. The response is very low. Sugar-free cakes are very low in the market. People who are diabetic avoid those cakes or consume in low quantities”. Added vijay.
Expansion and Marketing
The pandemic has not really affected the distribution channel. The bakery items were also being distributed in the online food platforms like swiggy and zomato, therefore the demand was always there in making the items and raw materials. Sree Kumaran Marketing has another branch at Erode and is mainly concentrating in the distribution of their products to Pondicherry as well as Kerala. Most of the distributors are already there in India and have built up a strong distribution channel. Therefore the needs are very low domestically. Sree Kumaran Marketing follows a very silent advertising strategy, although they are present in their website and social media platforms like Facebook, they believe that the attraction percentage is very low. “Presently, we deal with around fifteen brands and we are not in the plan of expanding into the big distribution channel, as the consumer needs are not upto the expectations. We are always connected to the sales executives and Chefs for further leads and focusing on the bakery and home bakers”. concluded vijay.
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