-KH News Desk (cbedit@imaws.org )
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Country Delight, a well-known homegrown brand in the kitchen essentials category, has expanded into India’s fast-growing plant-based beverage market with the launch of its Oats Beverage. Priced at ₹40 for a 400ml pack, the product is now available exclusively through the Country Delight app. This marks the brand’s strategic move into the health and wellness space, catering to the increasing demand for non-dairy, clean-label alternatives.
Formulated using premium Australian oats, the beverage is free from preservatives, chemical additives, added sugar, soy, and nuts—making it suitable for consumers with lactose intolerance, nut allergies, or those simply seeking healthier options. It’s a natural, unsweetened drink developed with digestive wellness in mind and enriched with beta-glucan, a soluble fiber known to support gut health. Unlike many plant-based alternatives that contain common allergens like soy or nuts, Country Delight’s Oats Beverage is produced in an allergen-controlled facility, minimizing cross-contamination risks and ensuring a safer option for sensitive individuals.
Commenting on the launch, Chakradhar Gade, CEO and Co-Founder of Country Delight, said: “At Country Delight, our focus is always on innovating to meet the changing needs of our consumers. With this Oats Beverage, we’re offering a nutritious, plant-based alternative that doesn’t compromise on taste or quality. It aligns perfectly with our mission to help India live better through wholesome food choices.”
The product undergoes over 140 quality checks daily and is certified by several regulatory bodies, including ISO, USFDA (FSVP-FSMA), FSSC, and various organic certifications. These stringent standards reinforce the brand’s commitment to safety, transparency, and consumer trust. With this launch, Country Delight aims to strengthen its presence in the health and nutrition category, appealing especially to urban consumers seeking clean-label, functional foods. The move also aligns with a broader retail trend in India, where brands are increasingly expanding into wellness-driven categories to meet evolving dietary preferences.
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