-KH News Desk (cbedit@imaws.org)
Housr, a rapidly growing luxury managed living brand, is expanding into the short-stay segment to meet the rising demand for flexible accommodations among corporate travellers. The expansion follows a significant growth witnessed by Housr over the past 18 months with 90% + occupancy rates across its existing 70+ properties spread across top-tier cities.
The company is creating and dedicating bespoke rooms within its properties for corporate short stays, enhancing the overall experience for professionals on the move, especially during the peak year-end travel period and beyond.
A recent report suggests that India’s over USD 10.6 billion corporate travel sector is estimated to grow at a 10.1 percent CAGR to USD 20.8 billion by FY30, driven by tech-enabled, personalised, and sustainable solutions.
The brand believes this new offering will redefine the corporate stay experience by offering customised solutions for working professionals. Talking about the motivation behind the expansion.
Deepak Anand, Founder & CEO, Housr said, “Since its inception, Housr has witnessed an exceptional demand for short-term stays, signalling a gap in the market that we are now set to fill. Approximately 30-40 % of our current residents expressed a desire for a capsule format of Housr tailored to facilitate their corporate travel seamlessly. This resident feedback has been a significant motivator behind our new initiative. Inspired by positive industry trends and real consumer demand in the growing corporate travel market, we decided to foray into the short-stay segment.”
“With Housr, we have a reputation of bringing premium offerings at value pricing, and we shall continue to build on that premise with Housr Short Stays as well. We have active business collaborations and are already in talks with multiple corporates for partnerships to streamline our offerings further”, he added.
Housr’s rapid growth trajectory will continue into Quarter 1 of 2025 with the launch of 10 new properties, adding to the existing 70+ properties. For the short stay format where a traveller can book one or multiple nights with Housr, the company is capitalising on their existing presence in five cities: Gurugram, Hyderabad, Bangalore, Pune and Vizag with the target audience mainly being business and corporate travellers, within the age group of 25 to 40 years. This strategic decision will not only establish the brand in the short-term stay market but will further solidify its position as a leader in the managed living segment.
To cater to the demands of this segment, Housr will retain its standard services, which include professional housekeeping, laundry on demand, breakfast and dinner buffets, high-speed WiFi and 3-tier security. In addition, personal care and shower essentials and grooming essentials will be provided as a part of the offerings for the corporate traveller.
