As consumer habits shift across SEA, so too does the way we buy daily essentials, especially fresh protein like poultry, fish, and meat. One of the biggest changes? A move from traditional wet markets to modern supermarkets.
This shift is changing what shoppers expect from packaging; hygiene, freshness, sustainability, and convenience are now must-haves, not just nice wants.
Amcor, a global packaging leader, is at the forefront of this transformation. Backed by proprietary consumer research and deep insights into regional trends, Amcor is developing smart, more sustainable packaging like vacuum skin packs and recyclable films that don’t just protect what’s inside, but also influence how people shop, what they trust, and what they’re willing to pay for. Notably, for example in Asia, these packaging innovations have allowed consumers access to a greater variety of cheese, fueling growth in the industry.
We’d love to explore an opportunity to speak with Scott Falon, VP and GM, Amcor and dive into:
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Shift from wet markets to supermarkets and how it’s reshaping packaging design
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Consumer behaviour trends specific to the protein category
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Innovations in packaging that are helping brands stand out in a competitive retail landscape
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How Amcor’s R&D is driving sustainability without compromising food safety or shelf life
