Akankshya Mukherjee(intern@imaws.org)
Soy sauce is utilized in nearly 200 different cuisines around the world, not just Japanese or Asian meals. It is a crucial element in processed foods, which is maybe less well-known. Soy sauce is utilized as an ingredient in approximately 90% of all processed food categories in around 70 nations, according to a recent Innova Database research that contained information about new products and ingredients from 90 countries.
These food product categories include “Sauces & Seasonings”, “Meat, Fish & Eggs”, “Ready to Eat”, and perhaps shockingly, “Snacks”, “Bakery”, “Confectionary”, “Dessert” and “Ice Cream”.
According to a recent Euromonitor analysis, ‘convenience’ is one of the important trends in the global food sector. Consumers have shifted toward more ready-to-eat items. The Ready Meal market in India is expected to grow 16% by 2021, reaching Rs 13.1 billion. This value is predicted to exceed Rs 24.2 billion by 2026.
Kikkoman, the world’s biggest producer of organically brewed soy sauce, is now addressing the worldwide food processing industry’s needs. As the Indian food manufacturing sector’s knowledge and demand for soy sauce grow, Kikkoman India will make efforts to make the Indian food processing business more aware of the value and necessity of using its soy sauce as an all-purpose condiment.
Soy sauce is a versatile ingredient that may be used as a culinary component, marinade sauce, foundation spice for vegan products, natural flavour enhancer for soups, salads, frozen pizza, spreads, ready meals for children, and even to make vanilla ice cream more delectable.
To that purpose, the company has established a specialized sales staff so that food manufacturers that embrace this new trend can utilize soy sauce in their products, confident that their ready meals and other processed foods will be more natural and delicious.
The company’s adventure in India has already seen early success. It has made significant inroads into the hospitality sector. The high-quality and exceptional flavour of the sauce has seen consistent sales growth in over 30 cities through its authorized distribution network in just 18 months since its launch.
