Over the years, India’s wine industry has been expanding at a steady rate. The bulk of India’s wine comes from the two states of Maharashtra and Karnataka, where the industry is largely concentrated. An expanding middle class, more discretionary cash, and shifting societal mores have all contributed to a dramatic uptick in wine drinking in India. Indian wineries are diversifying their offerings to include more reds, whites, rosés, and sparkling wines, among other varieties. Indian wineries are looking into export potential, especially in nearby Asian countries and portions of Europe, in addition to the domestic market, which is still their main concern. Promoting wine tourism and reducing regulatory burdens are just two examples of the measures the Indian government has taken to assist the wine industry, which is looking to increase production and sales. The Indian wine industry and its future plans were discussed in an exclusive interview with Aditya Sekhri, Associate Director, Strategy& Business Development, Fratelli Wines Pvt. Ltd., conducted by Kitchen Herald.
- When comparing the past and current of India’s wine exports, what changes stand out to you?
The export of Indian wines has been a lucrative avenue that has effectively launched us into the global arena since its establishment. Exports of Indian wines have been increasing post-COVID and will remain a key area of focus for all Indian wine producers looking to increase brand recognition on a global scale, even though the volume of exports is still relatively small compared to sales of domestic or imported wines in India. In India, the majority of the market is comprised of domestic or imported wines.
- The improved emphasis on health among today’s youth has positive effects on public health. Is this correlation between wine drinking and its popularity one of the main reasons why wine is so popular in the domestic market?
People are far more concerned about their health now than they were, presumably, a decade ago, and this is true across the board in the spirits sector. I think the consumption of wine in India should keep going up because of the perception that it has some good health impacts. Even if this specific aspect is only expected to play a supporting role in the predicted rise of the wine industry, educating new wine consumers is crucial.
- In your opinion, which Indian wine varietals are now trending upward in popularity, and what are your thoughts on the growing demand for Indian wines internationally?
It brings great joy to witness the increasing demand for Indian wines abroad. Exports of Indian wines are increasing at a healthy rate year over year (YoY), and I estimate that they are going to about 20 different countries. Grape varieties like Shiraz, Merlot, and Chardonnay account for the bulk of Fratelli’s exports.
- What steps must be taken for India to join the ranks of the world’s leading wine producers, and how does the country now stack up?
The distance between India and other global superpowers is shrinking annually, and we have already made great strides. We will be able to further narrow the gap, nevertheless, because to developments like more consistent national tax laws and advances in viticulture technology.
- How well-equipped is India’s wine sector to create standard-setting vintages that can compete on the global stage?
Many of the attempts to elevate Indian wines to the level of world-class powerhouses have been rewarded with the many accolades that local producers have received over the last decade. Keeping this in mind, Fratelli is utilising technology more than ever before and putting in more hours in the vineyards and winery than ever before to guarantee that we keep pushing forward and attaining new heights year.
- Is the present administration living up to your expectations?
When it comes to dealing with the many domestic wine producers in the country, the several state policies of the nation need to become more standardised and competitive.
