-NewsDesk(cbedit@imaws.org)
ITC Ltd’s Aashirvaad Svasti has announced the expansion of its fresh dairy portfolio to the state of Jharkhand. Building on its strong consumer base in Bihar and West Bengal, the brand is set to delight consumers in Jharkhand with a wide range of dairy offerings, including Select milk, Creamy milk, Toned milk, Curd, Paneer, Lassi, Mishti Doi, and Peda.
“Aashirvaad Svasti is dedicated to providing the goodness of fresh dairy products to consumers across Jharkhand. Our success in Eastern India is a testament to our commitment to quality and consumer satisfaction through product differentiation. With this launch, we aim to redefine the dairy experience for the people of Jharkhand, similar to what we have done in Bihar and West Bengal,” said Sanjay Singal, Chief Operating Officer – Dairy and Beverage, ITC Ltd.
The flagship offering, Aashirvaad Select Milk, known for its even distribution of milk cream and thickness, will be available to Jharkhand consumers starting today. This launch aligns with the brand’s promise of “Doodh Ki Malai Doodh Mein.”
What sets Aashirvaad Svasti apart is its commitment to transparency. For the first time, consumers can check the quality of their milk daily through the “Doodh ka Report Card,” an industry-first feature. This report card includes 28 quality parameters checked at five stages, ensuring the milk’s superior quality, thickness, taste, and nutrition.
“Consumers can access the report by simply sending the code number from their milk pack to WhatsApp Number 810-583-5222,” explained Mr. Singal.
Aashirvaad Svasti’s fresh dairy products will be available at over 2000 General trade and Modern trade outlets across the state of Jharkhand, bringing innovation, quality, and a delightful dairy experience to consumers in the region.
