– KH News Desk (cbedit@imaws.org)
Emaar Entertainment, the celebrated curator of world-class leisure and lifestyle attractions, has officially appointed MakeMyTrip as its India partner—a strategic move aimed at offering Indian travellers easy and transparent access to some of Dubai’s most iconic destinations. Among the marquee experiences now bookable via this collaboration are the soaring Burj Khalifa, the enchanting Dubai Aquarium & Underwater Zoo, the immersive KidZania, and the thrilling Sky Views Observatory.
This collaboration integrates Emaar Entertainment’s offerings into MakeMyTrip’s newly unveiled Tours & Attractions platform, allowing Indian users to discover and reserve these high-demand experiences directly in Indian rupees. The result is a more seamless and user-friendly planning process, eliminating the friction of currency conversion or toggling between multiple booking sites.
Booking Made Effortless—with Familiar Pricing
The Tours & Attractions platform currently connects travellers to more than 200,000 bookable activities across 1,100 cities worldwide, and the addition of Emaar’s attractions only enhances that portfolio. For Indian tourists, this means browsing and booking world-renowned Dubai experiences is as simple as completing an e-commerce transaction—with INR pricing and trusted MakeMyTrip interface.
Why It Matters for Indian Travellers
The Burj Khalifa alone drew approximately 1.7 crore international visitors last year, with nearly 22 lakh of them hailing from India—highlighting a massive demand for Dubai’s most recognizable landmark. Notably, over 80% of MakeMyTrip’s holiday packages already feature the Burj Khalifa. This partnership is designed to build on that demand by simplifying access and amplifying convenience.
A Statement from the CMO
Jasmeet Singh, Chief Commercial Officer – Holidays & Experiences at MakeMyTrip, emphasized the platform’s vision:
“With our Tours & Attractions platform, we set out to make discovering and booking great experiences as seamless as booking a flight or hotel. Partnering with Emaar Entertainment brings some of the world’s most iconic attractions and skylines within effortless reach for Indian travellers. We will continue to expand our offerings, adding more world-class experiences that inspire travellers to see and do more, wherever they go.”
What the Partnership Unlocks
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Greater Convenience: Users can now plan their Dubai itinerary—be it urban views, underwater adventures, or immersive family zones—all in one place.
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INR Pricing: Eliminates the hassle of conversion, making budgeting more transparent.
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Curated Choice: Access to multiple iconic attractions under a streamlined user interface.
Strategic Significance
This alliance not only elevates MakeMyTrip’s Tours & Attractions service but reinforces its evolving role as a one-stop lifestyle platform—not just for travel, but for curated, experiential booking.For Emaar Entertainment, it’s a stronger foothold in India’s outbound tourism market, leveraging MakeMyTrip’s massive user base to draw more Indian visitors to Dubai’s entertainment offerings.
Looking Ahead
With the partnership already live, its success will likely be measured through metrics such as booking volume, user engagement, and conversion rates. As MakeMyTrip continues to expand its platform’s offerings, future updates may include even more world-class experiences—further blending travel aspirations with seamless online access.
