-NewsDesk(cbedit@imaws.org)
Orill Foods Pvt Ltd, a prominent player in the convenience food sector, has announced a collaboration with renowned actress Regina Cassandra for brand endorsements. Regina, a well-known figure in Tamil, Telugu, Kannada, Malayalam, and Hindi cinema, aligns with Orill’s objective of expanding its outreach across diverse regions in India. The collaboration is highlighted through a TV commercial featuring Regina as a working professional who simplifies her life with Orill’s range of comfort food products.
Cherukuri Srinivasa Rao, Co-Founder and Managing Director of Orill Foods, expressed the brand’s commitment to establishing a connection between comfort food and consumers through innovative and high-quality products. He noted that the collaboration with Regina Cassandra provides an avenue to reach markets across linguistic and cultural lines on a pan-India basis.
Regina Cassandra shared her enthusiasm about being appointed as the brand ambassador for Orill Foods. She highlighted Orill’s reputation for meeting the essential need for instant foods and ready-to-use condiments, expressing her delight in contributing to the brand’s growth journey.
In addition to the collaboration with Regina Cassandra, Orill Foods recently associated itself with the popular television show Bigg Boss Telugu, hosted by Nagarjuna, as an associate sponsor. The strategic partnership with the widely watched show on STAR MAA has significantly expanded Orill’s visibility, reaching a broader audience effortlessly. The brand is also engaged with the JABARDASTH show on ETV, among others, further amplifying its presence.
The TV commercials, broadcasted across leading Telugu channels like MAA TV, ETV, Z TELUGU, NTV, and TV9, have played a pivotal role in enhancing awareness about Orill Foods and its products. The company has successfully reached over 200,000 retail outlets across Andhra Pradesh and Telangana.
With a strong commitment to quality, taste, and customer satisfaction, Orill aims to achieve a revenue of 50 crores for FY23-24 from Andhra Pradesh and Telangana. The brand, recognized as a market leader in the instant chutney segment, offers a diverse range, including Coconut, Peanut, Mint, Ginger, Tomato, and Sambhar. The products have also gained significant traction in international markets, particularly in the Asia-Pacific region.
Looking ahead, Orill plans to extend its successful journey into other southern states like Tamil Nadu, Karnataka, and Kerala, aiming for a revenue of 40 crores from these states this year, capitalizing on the tremendous potential of the Instant Chutney Markets.
