Vishal S S (cbedit@imaws.org)
During the time of the Pandemic, people were health conscious in their food habits, many doctors and health experts have prescribed paneer which is an immune booster. The demand for Ananda Paneer was very high during the time of the pandemic.
Ananda Diary which started its journey in 1989, reached a new milestone by manufacturing and supplying over 50 products and our well-monitored milk-processing centers have increased their capacity to handle 16 lakh liters of milk per day. With over 10 lakh liters per day milk collected from more than 2.5 lakh farmers in the excess of 5000 village societies, we cater to the daily needs of our increasing clients’ base. They have 32 chilling centers that ensure that milk is kept safe for a long time before transporting it to the nearest processing center. Over the years they have launched an ever-growing range of initiatives to source sustainable supplies of fresh, pure, and nutritious products ‘directly from the farm’ a sentiment close to Ananda Group’s heart.
Health Benefits
The health benefits of consuming Ananda Products are they are rich in real immunity booster and that is what is the requirement from the consumers now. India is a country that is very rich in its traditional nutritious foods. The gradual rise of commercialization and privatization has led to so many brands that have made a competitive model in the market. The impact of these brands has led to selling many products which are unhealthy and causing many ailments because of the chemicals and preservative ingredients that are used in it. Ananda’s traditional and pioneer product is paneer which is traditionally made and is made available to the consumers directly on a large scale.
“Ananda Products which are completely natural products are not using any preservatives and all the products are guaranteed with one year of shelf life. The main target consumers of Ananda Products are mainly kids and senior citizens because daily products are very essential for daily consumption”. Says Mr. Radhey Shyam Dixit, Chairman and Managing Director, Ananda Diary.
Investment for Paneer Segment
Ananda Products uses a complete 100 percent automatic working with machines, these machines are developed from Germany that is fully untouched by hands which are used for getting the packed milk and paneer simultaneously at the same time of production. This was adopted with an investment of Rs 100 crore, especially for the paneer segment. A very well-known Research and Development team behind the Ananda Probiotic Paneer which is one of the most trusted packed Paneers. Even during the time of the COVID-19 pandemic, many doctors have prescribed consumers to eat paneer which can increase immunity as a booster. There was a sales increase in Ananda in the Paneer segment during the time of the pandemic.
“The Paneer is untouched by hand and is specially prepared by using Probiotic Bacteria. We are the first Indian Brand to launch Probiotic Paneer. It acts as the booster for immunity in health”. Added Radhey Shyam.
Ananda Ghee
Normally ghee is a healing ingredient. The combo with Anada products has raised the brand to heights. Previously Ghee was being made at home with all-natural ingredients in it. Now that practice is invisible in this generation. Ananda Ghee is completely natural, they adopted this home-making technique into industrialization and mechanized this into automatic. Ananda Ghee is made from 100% butterfat. Ananda Ghee is an ethnic product made by our dairies with decades of experience, and a rich source of Vitamin A, D, antioxidants, Omega 3, and CLA, essential for vision, body growth, bone metabolism, and immune system.
“The cost of the product is low and delivers that with good quality, this is absent and rare in other products. Some of them approach and make this through agencies and contractors. Ananda Products only deals with direct farmers and we are known for it” stated Radhey Shyam.
Innovations
Ananda products wanted to give a special focus on tea powders as it is one of the most drinks for all Indians every day. This product was introduced during the time of pandemic because so many tea shops were closed and the consumption of tea became low. Wide research was carried over at Ananda to match this demand so that the people could buy this tea mix and make it at home for consumption during the pandemic. The brand is already into the HoReCa segment and distributes products like Paneer, Curd, Ghee, and so on to restaurants and hotels.
“Ananda Products also has a Recipe category in our website portal which is unique and explains the way of using and mixing its products. It mainly showcases the innovations and highlights the products”. Added Radhey Shyam.
Expansion plans
Ananda products do not use any products with preservatives and are having Instant Quick Feeding System in the factory and the brand gives a guarantee of one-year shelf life for almost all quality. The brand is already present in Uttarakhand, Haryana, Delhi, and Punjab and further, it is planning to expand the market to more states and districts in north India and for an international expansion. The brand is also planning to bring up new products by the end of this year. The brand follows 360-degree marketing strategies. It is showing its presence in almost all the mediums. They are very particular in the vision of empowering the farmers and consumers by concentrating more on the quality.
“Already we are exporting our products to the UAE, US, we are slowly building the distribution part abroad. The idea is to build up quality, entrepreneurship and technical growth”. concluded Radhey Shyam.
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