-KH News Desk (cbdigital@imaws.org)
Pasta Noodles Company, a start-up company that uses innovative Rapid Cook Technology in providing Instant pasta meals comes up with the innovative idea of Rapid Cook technology.
After five years of research, Pasta Noodles Company partnered with the world’s largest Italian Pasta manufacturer Storci, to incorporate this innovative technology. The founder and CEO of the company, Paolo Internicola came up with this business idea during the COVID-19, 2022. They use pioneering Steam technology in the production of instant pasta meals. In the production of instant pasta, they integrate the conventional authentic methods of preparation along with the infusion of Steam technology. During the process of preparation, water is removed by steaming before dehydration. This innovative Rapid Cook Technology not only helps in the instant making of pasta but also increases its shelf life by 18 more months than any pasta. In addition to this, this technology retains the quality and authentic flavours of pasta.
Pasta Noodles Company’s momentum to capture the convenience food market arouse from the 41% surge in the sales of Cup Noodles and Top Ramen maker, Nissin, in the last quarter of 2022. Internicola tries to infuse this idea to cater to the needs of the Italian dinner staple. Furthermore, the United States accounts for 5 billion purchases of instant meals annually, allowing to hike in the demand. About 62% of Americans consume pasta at least once a week. All these instances led to the boom of the Pasta Noodles Company.
Pasta Noodles company establish its market by claiming that cooking doesn’t require cookware or a stovetop. It requires only a cup of hot water. The instant pasta is contained in a single serving of coppas along with a pasta and sauce mixture. No cooking, no cleaning, all it needs is just 3 minutes and a quick meal is ready. Pasta Noodles Pasta cooks 80% faster than classic pasta. Yet, there is no compromise on the quality and flavour of the instant pasta. The recipes are developed by a well-renowned Italian Chef, Gino Campagna.
To cater to the need of Gen Z, the products come in three different varieties and are made available online. The different flavours are Pasta Noodles with Marinara Sauce, Pasta Noodles with Spicy Marinara Sauce, and Italian Mac and Cheese. These Pasta Noodles instant pasta have less sodium and 450 calories lesser when compared to the most packed ramen meals. Moreover, they are delicious with added nutritional benefits, rich in protein and fiber, non-GMO, and vegan. These instant pasta retain the freshness of the organic ingredients sourced from Italy.
Around 70 million coppas of Pasta Noodles with Marinara Sauce are sold annually along with other flavours as well making it an ideal brand. Pasta Noodles Company plans to launch Presto flavour in 2024. It also plans to expand its market into instant rice and couscous products. According to Straits Research, the market of Conscous is expected to grow at a compound annual growth rate of 6.8% through 2029. Pasta Noodles Co. has the versatility to develop an infinite number of new items owing to the rapid-cook technology’s adaptability. The company is creating a category of rapid-cook meals as the only one to use this technology, and as such, it plans to keep innovating in order to enhance the cooking experience for all consumers. By 2024, the company expects to increase production by proving diverse varieties of convenience food.
