Vishal S S – CB News Desk (cbedit@imaws.org)
Tata Consumer Products Ltd.(TCPL), on Tuesday said its extended water portfolio to the UK with the launch of Himalayan Water, a premium natural mineral water. This is the first water brand to be launched by Tata Consumer Products in the United Kingdom. Himalayan is a well known premium water brand in the Indian market, with strong and sustainability credentials.
Himalayan Water in the UK is carbon negative and water positive and uses fully recyclable packaging. Its bottling facility in the Shivalik Range in the Himalayan mountains uses 100% renewable energy. The brand will initially be available online only and distribution will be expanded gradually.
Mr. Sunil D’Souza, Managing Director & CEO of Tata Consumer Products speaking on the launch said, “We believe Himalayan mineral water is a brand with significant potential. There is an accelerating health and wellness trend coupled with growing consumer consciousness about how products are sourced and packaged. Himalayan has superior quality and sustainability credentials and is positioned well to cater to consumers seeking a premium offering. The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets.”
Himalayan Water is sourced directly from a pristine aquifer in the Himalayas. It travels on a 20-year journey of natural filtration through the mountain which protects its quality. The water is drawn from an aquifer 400 feet below the company’s bottling facility and bottled directly. It contains naturally occurring mineral salts and electrolytes. The water has a fresh, clean taste which is smooth on the palette and free from any aftertaste.
TCPL, (earlier Tata Global Beverages Ltd) was renamed after the merger of the consumer products business of Tata Chemicals, with an ambition to become a leading FMCG player. The company, which owns Tata Tea, Tetley, Tata Salt, Eight O’Clock Coffee, Himalayan Water and emerging brands like Tata Sampann, Tata Soulfull, Tata Gluco Plus and Tata Water Plus, is present in over 40 countries across the world.
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its food portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets.
