-KH News Desk (cbedit@imaws.org)
Havmor’s Limited-Edition Choco Vanilla Cricket Ball Ice Cream brings fans into the cricket fever.
Mumbai: Cricket in India is more than just a game—it’s a passion, a festival, and a way of life that unites millions. Understanding this deep love for the sport, Havmor Ice Cream, a part of LOTTE Well food Co. Ltd has unveiled a campaign that blends the thrill of cricket with moments of joy and indulgence with the launch of its limited-edition Choco Vanilla Cricket Ball Ice Cream. Featuring cricket stars Shubman Gill, Sai Sudarshan and Washington Sundar, the ‘Enjoy It, Play It’ social media first campaign is designed to celebrate the energy and enthusiasm of cricket fans nationwide.
Havmor has always believed in making celebrations sweeter and more exciting through product innovation. To elevate the fun element of the cricket season, the brand has launched a limited-edition Choco Vanilla Cricket Ball Ice Cream. The innovative cricket ball-shaped packaging doubles as a toy ball that mimics the look and feel of a real cricket ball. Once the delicious Choco Vanilla Ice Cream is devoured, the packaging becomes a perfect prop for some fun extending joy for consumers beyond the treat itself.
The content captures an amusing and interactive moment between cricket stars and a young fan while signing an autograph on what appears to be a cricket ball. They are caught off guard when the fan confidently takes a spoonful of ice cream instead and start the playful Tap & Balance Challenge with the limited-edition Choco Vanilla Cricket Ball Ice Cream with the cricketers. The film ends with the playful tagline, “Enjoy it, play it – with Havmor Ice Cream Ball.”
This campaign doesn’t just stop with the players—it transforms into a nationwide viral challenge, started by GT players and inviting cricket fans across the country to take part in the challenge. Whether in a stadium, at home, or in their local cricket ground, enthusiasts can join the movement, making it a social sensation that unites India in cricket and fun.
Commenting while attempting the challenge, Rishabh Verma, Head of Marketing, Havmor Ice Cream, said: “At Havmor, we don’t just make ice creams; we create experiences that bring people together through moments of joy, play, and celebration. Cricket is the heartbeat of India, and our partnership with Gujarat Titans allows us to take this passion to the next level. We wanted to make this season even more special by introducing an innovative product and an interactive experience through “Tap the Ball” challenge. Through this product, which has the goodness of milk, we also want to encourage children to take up active sports making it a perfect treat for parents to give to their children”
Building on the excitement, Colonel Arvinder Singh, COO, Gujarat Titans, said: “Cricket is more than just a game—it’s a deep-rooted passion, especially for young fans who dream of being on the pitch one day. Through this campaign with Havmor, we’re excited to bring that experience a little closer to home. The Choco Vanilla Cricket Ball Ice Cream not only offers a delightful treat but also sparks playful engagement with the sport. It’s a fun, accessible way for children and families to connect with cricket and the Gujarat Titans beyond the stadium. We’re proud to be part of an initiative that turns everyday moments into celebrations of the game.”
With this product innovation and campaign, Havmor is transforming the way fans experience cricket, blending the thrill of the game with the delight of a refreshing treat. The limited- edition Choco Vanilla Cricket Ball Ice Cream is now available at stores and leading retailers, ensuring that every match, every gathering, and every celebration is filled with the perfect combination of cricket, ice cream, and play. Link to the video: Havmor x Gujarat Titans.
ADVERTISMENT
