-KH News desk (editorial1@Imaws.org)
Third Wave Coffee, one of India’s fastest-growing specialty coffee-first QSR chains, has officially entered the historic city of Agra. The launch of its first cafe on Fatehabad Road in Tajganj marks a strategic expansion into Uttar Pradesh, bringing the brand’s national footprint to over 220 outlets.
Designed as a community-led space, the new Agra cafe aims to cater to both the local resident population and the high volume of international and domestic travelers visiting the city of the Taj Mahal. The outlet features the brand’s signature “coffee-first” experience, powered by its tech-enabled app that allows for seamless pre-ordering and personalized services.
Cafe Highlights & Offerings:
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Strategic Location: Situated in the vibrant Tajganj precinct, the cafe is positioned to capture the essence of Agra’s resurgent social and tourist scene.
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Specialty Brews: The menu includes signature favorites such as the Sea Salt Mocha, Spanish Latte, and Orange Mocha, alongside single-origin coffees and nitro cold brews.
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Artisanal Pairings: To complement its coffee, the cafe offers a curated selection of artisanal bakes, including Avocado Toast and Mushroom & Cheese Croissants.
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National Reach: With this opening, Third Wave Coffee now operates 66 cafes in North India alone, supported by its state-of-the-art automated roastery in Bengaluru, which is capable of serving up to 700 cafes.
Rajat Luthra, CEO, Third Wave Coffee, commented on the milestone: “Our entry into Agra marks an exciting step in our journey as we continue to expand into culturally vibrant and fast-evolving cities across India. We see strong potential in Agra’s growing café culture and are excited to introduce our perspective on coffee and community-driven experiences to the city. We look forward to becoming a part of our customers’ everyday moments as well as their travel experiences.”
The brand, founded in 2016, has seen rapid scaling under Luthra’s leadership. Following this launch, Third Wave Coffee remains on track with its aggressive “FY2026 Playbook,” which aims to add 120 additional cafes nationally by the end of the fiscal year, targeting high-potential Tier-I and Tier-II markets
