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New Delhi, November 2022: In order to raise awareness and share key insights on the benefits of cranberry juice in preventing Helicobacter pylori infection and promoting gut health, the India Office of the US Cranberry Marketing Commission has invited its leading enterologist, and gastroenterologist, We held a series of insightful interactive sessions with an endocrinologist. in three Indian cities. The session was led by Dr. Jignesh Gandhi (Senior Consultant, Department of General and Laparoscopic Surgery, Fortis Hospitals, Mumbai), Dr. Amy B. Howell (Ph.D. Associate Research Scientist Marucci Center for Blueberry Cranberry Research Rutgers University, USA), and Mr. Sumit Saran, US…

-Press Release (cbedit@imaws.org)

-Press Release (cbedit@imaws.org) Newton: Voicify, a conversational AI (Artificial Intelligence) platform used to deliver custom voice assistants, and Paytronix Systems, Inc., the most advanced digital guest experience platform for restaurants and retail, announced a new partnership today that will allow restaurants to integrate voice ordering across all customer touch points. By integrating the Voicify voice meal ordering assistant with the Paytronix customer experience platform (CXP), both firms can expedite business development goals in the restaurant industry while providing extended digital products and services to shared customers. Mobile apps, internet ordering, drive-through kiosks, and even third-party apps like DoorDash, GrubHub, and…

Akankshya Mukherjee(intern@imaws.org) Mintel, the authority on what consumers want and why has released the new edition of APAC Food and Drink Landscape today. It examines the current consumer trends and market developments in the region’s food and drinks business over the last 12 months, focusing on three themes: inflation and value, physical and mental wellness, and the Next Generation of Sensory Experiences. Jolene Ng, senior global food and drink analyst at Mintel, discusses brand strategies for assisting APAC consumers in managing rising living costs as value becomes the primary motivator for their purchasing decisions. This and other recommendations are based…

Akankshya Mukherjee(intern@imaws.org) In its Food Report 2023, the Frankfurt Future Institute referred to fusion as “the gastronomic globalization of daily life”. Fruit smoothies are improved with ginger and turmeric, and kale curries are enhanced with coconut milk and kaffir lime leaves. Coconut milk adds a unique touch to a variety of foods and beverages, whether fresh-made or ready-made. This has cemented its place in fusion cuisine. Not only that, but as a plant product, it’s ideal for the burgeoning plant-based movement. Consumers nowadays demand natural foods to taste well and benefit their health. Vegan coconut milk powder is a wonderful…

Akankshya Mukherjee(intern@imaws.org) Ingredion Incorporated, a major global provider of specialty ingredient solutions to the food and beverage processing industries, has released the findings of its most extensive stevia environmental life cycle study. The global study was carried out to better understand the sustainability of stevia across its product life cycle when compared to full-caloric alternatives such as cane sugar, beet sugar, and high fructose corn syrup, as well as to identify opportunities to improve the environmental performance of PureCircle by Ingredion’s stevia portfolio. “Our latest findings clearly illustrate that thanks to recent improvements in Reb M stevia production, all of…

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-Nandini Bansal (cbedit@imaws.org) India, a nation of multiple ethnicities, varied cultures, and contrasting food habits, has had its fair share of contention regarding non-vegetarian food. There is a prominent sect that is vegetarian while there is also a population of people who can be considered raging meat-eaters. Grappling with this contradiction in the Indian food space, while also dealing with new and upcoming lifestyle trends, several Bangalore-based executive Chefs share their opinions on the same.  Changing Customer Demands and Trends Chef Rana Dominic Gomes, Area Chef South at Royal Orchid Hotels, Bangalore, talking about the new customer habits and prevalence…

Akankshya Mukherjee(intern@imaws.org) Marico’s flagship brand, Saffola Fittify, has formed an exclusive partnership with OneGreen, Asia’s leading eCommerce marketplace for clean, conscious, and organic products. The partnership would allow the brand to enter the rapidly expanding conscious consumer sector. It will also assist the latter in developing a mainstream ecology that promotes conscious living. As part of the agreement, it will be the sole new-age d2C/e-commerce partner for the existing Healthy Gourmet unit, which caters to the health-conscious segment of the FMCG market. “Consumer views and behaviors are evolving quickly, and the pandemic has upset practically every engrained habit and the…

Akankshya Mukherjee(intern@imaws.org) WayCool Foods, India’s premier food, and agri-tech firm has announced an investment in AllFresh Supply Management Private Limited (AllFresh) as part of its global food supply chain Keiretsu strategy. It has been at the forefront of the creation of modern supply chains in the apple and citrus industries, bringing cutting-edge procedures and technology to reduce food waste and increase the shelf life of these products. With increased prosperity, India’s consumption of premium fruit is expected to rise rapidly. As the country expands its agricultural acreage to meet rising demand, the company will leverage its capabilities, as well as…